College Admissions Planning Software

Data-driven college admissions planning for every student.

As featured in The New York Times

College Kickstart helps counselors, consultants, students, and families build balanced lists, identify early opportunities, and make college planning conversations clearer with current admissions data.

Senior Day 2025 — students in college shirts
Senior Day ’25
Graduation — students throwing caps
Graduation
List balance
4 likely · 5 target · 3 reach
Boost
5 ED/EA opportunities found
The Hewitt School
“It’s an incredible tool that helps students have more agency in their process, which reduces the time I spend managing expectations so I can focus on the crux of my work.”
Terry Kung · Director of College Guidance, The Hewitt School
30%

average boost in admission odds from the right early strategy.

97%

of users capitalize on appropriate early admission opportunities.

4

average early opportunities identified per list.

Trusted by IECs and high school counseling teams across hundreds of U.S. and international schools.
Horace Mann
Harvard-Westlake
The Dalton School
Berkeley Preparatory School
Lakeside School
Buckingham Browne & Nichols
The Bronxville School
Davidson Academy
Greenwich Academy
International School of Boston
Shady Side Academy
Horace Mann
Harvard-Westlake
The Dalton School
Berkeley Preparatory School
Lakeside School
Buckingham Browne & Nichols
The Bronxville School
Davidson Academy
Greenwich Academy
International School of Boston
Shady Side Academy
Who we serve

Built for the people shaping each college plan.

College Kickstart brings clarity, balance, and structure to college planning, so counselors, consultants, students, and families can focus on the right conversations at the right time.

High school counselors

Build balanced lists. Manage expectations with data.

Support student and parent conversations with objective analysis that reinforces your expertise and keeps the focus on thoughtful college planning.

Build balanced lists with categorization rooted in current admissions data
Manage expectations using your school's historical outcomes and national admissions data
Add affordability context, including need-based and merit-based aid information
The product

Data-driven college admissions planning.

From the first list to reporting on outcomes, College Kickstart is the planning tool that sets students up for success.

List strategy

Balanced lists, grounded in current data.

Categorize every school as likely, target, reach, or unlikely using current admissions data, then see where the list needs more balance at a glance.

Data-driven categorization across 790+ institutions
Visual balance checks across the full list
School historical outcomes alongside national admissions data
Build the list

How It Works

1

Build the working list

Students, families, counselors, or consultants enter academic details and the schools under consideration, depending on how each team runs its process.

College Kickstart categorizes every school as likely, target, reach, or unlikely, then grades the overall list for balance.

2

Set expectations with data

Families and counseling teams see where the list stands before the next conversation. List grades make balance concrete and easier to discuss.

Schools can layer their own historical outcomes alongside national admissions data.

3

Fine-tune with expertise

Counselors and consultants review every student's list at a glance, then lead the conversation with shared data.

For recruited athletes, development admits, or other unique situations, counselor adjustments reflect what you know about the student and the school.

Customers

Trusted by counseling teams. Shared by communities.

Counselors and consultants use College Kickstart to make planning conversations clearer, more balanced, and more data-driven.

The transparency it offers to students and families makes the guidance you are offering less likely to be taken personally and makes them feel that they are being offered the most up-to-date, local, and transparent data. I also find the overall trend reporting provided is incredibly helpful to me in my day-to-day work.

Kaitlyn Howrigan
Executive Director of College Counseling · Horace Mann School

College Kickstart enhances my productivity and has helped me grow my practice. I save time, manage expectations, and have the data to back up my recommendations in a format that families really appreciate.

Upward College Planning logo
Nicole Lincoln
Independent Educational Consultant · Upward College Planning

Although the entire platform has been beneficial for our counseling staff, parents, and students alike, the most impactful piece for me has been the admissions trends and data presentations that George leads. I so appreciate his efforts and approach in sharing the data; it is unbiased and clearly communicated.

Orange Lutheran High School logo
Steve Barillier
Director of Counseling and Academic Support · Orange Lutheran High School

Having the College Kickstart reports to help me prepare for my board report was a lifesaver. Instead of spending time on data collection, I was able to focus on the key messages I wanted to convey based upon the data that was in these reports.

Shady Side Academy logo
Lauren Lieberman
Former Director of College Counseling · Shady Side Academy

Allows me to have honest conversations with students and families with reliable data. Keeps feedback about college selectivity from being personal or a judgment call.

The Baldwin School logo
Valerie Welsh
Director of College Counseling · Baldwin School
About College Kickstart

Build from the data counselors need most.

College Kickstart began as a blog publishing data-driven analysis of college admissions. Counselors kept asking for the underlying tools, so we built them.

Fifteen years later, we’re a focused team committed to keeping the data current and supporting every customer with the care that shaped the platform from the start.

Read our story →
15+
Years building the platform
790+
Institutions tracked
Founders
George Fan
George Fan
Founder

George started College Kickstart as a research blog analyzing admissions data. Counselors started reaching out for the underlying tools, and a platform was born.

Tom Hayes
Tom Hayes
CEO & General Manager

Tom leads the next chapter of College Kickstart, focused on serving more counseling teams without losing the close customer relationships the platform was built on.

Relationship managers
Katrina Driscoll
Katrina Driscoll
High School Relationship Manager (New England & The South)
Laura Krotky
Laura Krotky
IEC Relationship Manager (National)
Pamela McLean
Pamela McLean
High School Relationship Manager (Mid-Atlantic)
Victoria Zaroff
Victoria Zaroff
High School Relationship Manager (West)
Every customer works with a dedicated relationship manager. The team behind the platform is the team you’ll know by name.
Newsletter and Blog

Admissions data, planning frameworks, and field notes from the counseling community.

All articles →
FAQ

Questions counseling teams ask us most.

College Kickstart layers on top of the platforms schools already use. Naviance and Scoir handle workflow and document submission; CK is the planning tool and outcomes data layer. Most of our customers run both and use each for what it does best.
Have another question?
Plan with clarity

Bring every college planning conversation into focus.

See how College Kickstart helps counselors, consultants, students, and families turn admissions data into balanced lists and clear next steps.

What College Kickstart helps with
1
Balanced college lists grounded in current admissions data
2
Early strategy, affordability, and fit context for each student
3
Reports and exports that keep families and leadership aligned